Case Study
Decatur House, website & maintenance, email newsletter templates
The current website for DecaturHouse.com was redesigned in 2019 to provide a welcoming and informative online presence for this family-owned assisted living residence in Sandwich, Massachusetts. The site highlights the community, services, and lifestyle available to residents while making it easy for families to learn more or schedule a visit. Over time, the website has continued to evolve through ongoing maintenance and content updates, with accessibility enhancements added in 2025 to improve usability and ensure the site is easier for all visitors to navigate and read. The result is a professional, easy-to-manage website that supports both marketing and communication with prospective residents and their families.
In addition to the website, custom email newsletter templates were created to match the Decatur House brand and visual style. These templates allow the team to send consistent, professional updates to families and community contacts while reinforcing the same look and messaging used on the website.
Solution
Mobile-friendly responsive design for phones, tablets, and desktops
Clean, welcoming layout that reflects the warm and personal character of the residence
Clear calls to action encouraging visitors to request a brochure, schedule a tour, or contact the community
Detailed service pages describing assisted living care, amenities, and resident lifestyle
Photo galleries showcasing apartments, common areas, and landscaped grounds
Community information including apartment features and amenities such as private suites, kitchenettes, and safety systems
Contact page with address, phone number, and inquiry form for prospective families
Location and directions page highlighting the residence’s setting in historic Sandwich Village on Cape Cod
Search engine–friendly page structure and metadata to help families find the residence online
Secure hosting, software updates, and ongoing maintenance support
Accessibility enhancements implemented in 2025 to improve readability, navigation, and overall usability
A newsletter signup form that integrates with a MailChimp account to allow visitors to sign up for email notifications of new products, sales and upcoming events.
All Your Website Needs in One Place
Design, development, tune-ups, management, and digital marketing consultations all aimed at growing your business online.
Get Started Today